When we use the term 'economy' in respect to a country, we visualise a picture of banks, insurance companies, the stock market, non-banking financial institutions (NBFIs), NGOs, the sectors of manufacturing, garments & textiles, pharmaceuticals, export-import etc. Actually in the modern age, the world economy encompasses so many elements that it sometimes seems esoteric to most of the laymen. One of the elements of economy might be sports. This assertion might seem weird initially upon taking a look at our local economy, but if we observe Europe or the USA, or even India, the whole matter will be clear. Cricket and football are the most popular and age-old games around the world. Except the two, the other popular games are tennis, golf, car racing, basketball, rugby and athletics. Football has a great market and acceptance around the globe and so has cricket. But South Asia and several other cricket-playing countries such as Australia, England, South Africa, and the West Indies, have a craze for cricket and this craze is at its peak in South Asia. On the other hand, football has dominance in Europe, and South and Latin America. The popular major tournaments of football, except the World Cup, include UEFA Champions' League, La Liga, English Premier League, Bundesliga and others. Like football, cricket too has its World Cup, T20 World Cup, Test Series and ODIs, Big Bash, IPL, BPL, SLPL, Champions League T20 etc.
The economy of Europe is greatly linked to sports. Cricket has a sparse attraction in Europe, while football is a permanent passion. Tens of millions of money are circulated over football. The football clubs spend millions of money for buying, selling and swapping players, and preparing them for playing the premier leagues. The players are highly salaried and also taxed by the governments of different countries. Except the football, lavish arrangements are made for the Tennis Series, golf and formula 1 racing. Everything there is under tax net, and that is a great source of income for the governments in Europe. But in the view of economics, apart from government revenue from taxes, the most important contributions of sports to economy in Europe are the circulation of money, promotion of tourism, the meteoric development of service industries (restaurants and hotels, the transport sector) etc.
The second major trend is broadcasting of big sporting events on the television which has brought along with it a totally new industry, providing access of TV viewers to any significant international competition convened anywhere around the world. The latest development is the emergence of new information and communication technologies - NICTs (from Internet to the mobile phone and so on) through which photos and snapshots of sporting events can be promptly transmitted at any moment to any place, throughout the world. The outcome of all this has observed an increase in the economic significance of sports measured by its economic weight compared to gross domestic product (GDP).
All these facts and their implications could be asserted for the USA's sports economy, where basketball, rugby and golf are the major games and more popular than football (also called soccer) and cricket. The economic ramifications are the same as aforementioned. The attraction of sporting events to the press emerged in the early 20th century, when sport events began to be broadcast live on radio. It was, however, not until after the Second World War that the genuine globalisation of the 'sports economy' took off. Sports are now consumed in many forms, such as: sport practice, sport shows, sports materials, sport sponsorship expenses, and the TV broadcasting rights issue raised by sport event organisers, fan-based clubs and so on.
The cricket of Bangladesh is controlled by Bangladesh Cricket Board (BCB) and football by Bangladesh Football Federation (BFF). Bangladesh cricket is always gripped by some problems as they have lacklustre concentration on the root-level cricketing. For this reason, they feel the absence of suitable substitutes whenever any key-player is benched owing to injury or other hazards. But all other cricket-playing countries have an emphasis on this aspect. BCB started BPL after a huge success of IPL by following the pattern of the later, but after its beginning some problems emerged about unsettled payments to several franchisees which undermined the BPL's image. The political influence on BCB and BFF is a major problem in the sports sector of Bangladesh. The politician-cum-sports-officials sometimes create unwarranted situation which is often fatal for sports. The condition of football is poorer than cricket. It has long lost its appeal to attract audiences to stadiums. But there was a time when people were overcome by an uncontrolled surge of emotion like that of el classico (the great battle) over the 'Abahoni vs. Mohamedan' match which is nowadays seen in Barcelona vs. Real Madrid matches.
Against this backdrop, the authorities concerned, both the government and the private sector, must come up with solutions to resolve the stalemate in the football sector of Bangladesh. Though the South Asia has a very lower financial status than Europe and USA, sports are immensely popular here, especially cricket; and then football. Bangladesh is a cricket-playing country with ODI and test status. It must be admitted that cricket has given our country an exposure among the countries in the world. We have international-standard stadiums and have arranged big sporting events --- even the cricket World Cup. But we cannot attract foreign spectators that many cricket-playing countries do. Lack of comfortable transportation service, five-star hotels and entertainment are the reasons behind it. Eventually, a structured planning is needed to resuscitate our sports sector, so that it can contribute its highest to our economy and can enhance the GDP growth of the country.
In many parts of the world, where capitalistic or mixed economy prevails, even education and medical treatment are considered as products like mobile phones or laptops. Sports are no longer a solemn tool for developing international brotherhood. Then why will our government fall behind in recognising the sports sector as a part of our economy like banking or agriculture?
Published : Saturday, 23 February 2013, The Financial Express, Bangladesh
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